2019-2021: Ms. Bethea managed and analyzed performance of CDC's HEAR Her maternal health campaign Facebook page and developed monthly recommendations to increase reach and engagement on CDC's HEAR Her maternal health campaign webpage page. The campaign goal was to increase the audience’s awareness of critical maternal warning signs to influence medical attention seeking. the concerned voices of women. During the first month of launch, the social media posts reached nearly 3 million, with over 88K views to the campaign website.
February 2022 - June 2022: Ms. Bethea was the Project Director for the four month consumer-facing Take Good Care Campaign designed to encourage the use of clinical preventive services using the U.S. Department of Health and Human Services Office of Disease Prevention and Health Promotion’s digital tool MyHealthfinder. The campaign focuses on Black and Hispanic women ages 45 to 54, encouraging them to make their own health a priority — and to get important preventive services they may have delayed during the COVID-19 pandemic. Within the first three months the campaign yielded 902,279 webpage visitors as a result of multicultural social media, print, and digital-out-of-home (dOOH) ads reaching 504,415 people, with 2,751,260 paid social ad impressions.
